Riverhead Youth Coalition Completes Another Sticker Shock Campaign
On Tuesday, November 10, 2015, members of the Riverhead Youth Coalition completed another Sticker Shock Campaign in partnership with Riverhead Beverage and the Riverhead Police Department. Sticker Shock is a campaign that aims to reduce underage drinking by limiting youth access to alcohol. The goal is to educate adults who might provide alcohol to youth about the law that prohibits furnishing alcohol to minors. Youth and adult volunteers, including law enforcement, place warning stickers on multi-packs of beer and other alcoholic beverages at participating local stores. The sticker warns that it is illegal to provide alcohol to minors.
This was the Riverhead Youth Coalition’s third Sticker Shock campaign in the past year and we successfully stickered 800 multi-packs of beer. The campaign began after our recent surveys indicated that over half of Riverhead High School 12th graders reported drinking alcohol in the past 30 days, and over half of those who drank alcohol reported getting it from a friend or family member who is over 21. This is the second time that Riverhead Beverage has participated in the event. Riverhead Police Chief Hegermiller and Councilman John Dunleavy are big supporters of this strategy and have participated in all three events. Click here to watch the video. (https://vimeo.com/146125949)
